Position Summary

The Digital Communications Manager uses innovative communication strategies to contribute to the attainment of Student Services and Enrollment Management's short- and long-term goals, including enrollment, retention, graduation, community building, and development efforts.

This position makes decisions with some independence and is responsible for sending millions of emails and thousands of text messages each year. The position works collaboratively with external audiences, internal leadership, and professional and student team members to develop strong digital communication plans that target subpopulations and complex email and text campaigns.

This position makes decisions that impact the future direction of the Office of Strategic Communications and Marketing. Examples of responsibilities to be carried forth with exclusivity include developing messages and visual identity for email campaigns and other CRM assets, creating automated email and text campaigns, assisting with CRM systems health management and improvements, building and maintaining CRM-based portals, reports, and queries; managing texting, chat, and online meeting assets for SSEM units.

Managing digital communications and data through CRM, texting, and chat is critical, as the recruitment and retention goals for SSEM are key to the success of the University of Oregon. Decisions also impact the ability of administrative, classified, and student staff to perform critical university work. The position represents the Office of Strategic Communications and Marketing, the Division of Student Services and Enrollment Management, the Division of Student Life, and by extension, the university as a whole.

This position may travel to represent the university at public events for recruitment and must rely on sound judgment in discharging all duties. The successful candidate will have the ability to work effectively with faculty, staff, and students from a variety of diverse backgrounds.

Hybrid, Remote Eligible: This position is based in Eugene with some level of flexibility including the option to work on-site, hybrid, or fully remote. All adjusted work arrangements require supervisor and leadership approval.

Minimum Requirements

• Bachelor's degree and two years of experience in strategic communications/communication strategy in higher education, enrollment management, or related field OR an equivalent combination of education and experience totaling six years.
• Knowledge of and experience in CRM management.

Professional Competencies

• Outstanding project management skills.
• Ability to bring a strategic orientation to daily work and decision-making.
• Ability to balance multiple priorities and meet tight deadlines.
• Ability to generate imaginative solutions and create cost-effective alternatives.
• Strong presentation skills for reaching internal stakeholders and external audiences.
• Ability to meet and manage frequent deadlines requiring a high level of accuracy and efficiency.
• Patience, tact, resourcefulness, and the ability to remain calm under pressure are all necessary traits for this position.
• Lead and set guidelines and strategy for campus-wide texting.
• Ability to do basic HTML coding and work with web, CRM, client, and data teams to automate campaigns.
• Ability to create mobile-responsible emails and content.

Preferred Qualifications

• Experience with large relational databases and SQL.
• Three years of experience with student data.
• Master's degree from an accredited institution.
• Strong passion for and knowledge of technology, emerging media, and interactive strategy.
• Knowledge and experience working with SQL.
• Knowledge of Adobe Creative Suite and Chicago Manual of Style.
• Experience serving the needs of diverse populations.
• Verbal and written fluency in Spanish.

FLSA Exempt: Yes