Duties and Responsibilities include the following. Other duties may be assigned. (An asterisk (*) denotes an ‘essential job function’ for ADA purpose.)
Duties: (daily, weekly, monthly)
Recruitment, Outreach and Application Review (75%)
• Using advanced and innovative technology and techniques, design, develop, execute and analyze a comprehensive, aggressive marketing and recruitment plan to attract a diverse, well-qualified applicant pool for all academic programs. Anticipate and react to changes in market and economy.*
• Manage the University’s goals to recruit and enroll a diversified, high-quality student body.*
• Design, develop, execute and/or modify a comprehensive electronic system for collection, review, data analysis, and decision notification for applications.*
• Manage an aggressive and effective follow-up program of all prospective undergraduate and graduate students.*
• Provide counseling and Immigration and Naturalization Service process information to current and prospective students. Approve I-20.
• Work closely with academic departments to develop admission schedules and processes for all programs.*
• Work closely with financial aid, registrar and student accounts to maximize yield of admitted applicants.*
Administrative and Professional Responsibilities (15%)
• Recruit, select, train, develop, assign responsibilities to, and evaluate all Office of Admission staff.*
• Plan, develop and manage departmental budget.*
• Serve on SMU committees.
• Maintain close, effective relationships with all segments of the SMU community.*
• Cultivate and maintain regular professional contact with other counseling personnel at post-secondary institutions, as well as professional organizations/associations.
• Represent SMU professionally and responsibly to the public; particularly prospective students, their families and counselors. Interact positively with faculty, staff, and students.*
• Lead admission counseling staff to achieve the goals and objectives of the department and division.*
• Prepare regular and special reports for the Board of Regents, president’s council, academic departments, and SA.
• Perform other duties as requested.
Duties: (semester and other)
• Prepare department budget.
• Perform annual evaluation of direct reports.
Supervisory responsibilities:
• Director Admission Marketing & Outreach (1)
• Assistant Directors of Admission (2)
• Sr. Admission Counselors (1)
• Admission Counselors (7)
Required skills:
Education and experience:
Physical effort required:
The University has an institution-wide commitment to diversity, equity and inclusion. We strive to build a welcoming and supportive campus environment, and acknowledge that diversity is an educational imperative to achieve excellence.